In today’s ‘always on’ marketplace, customers can research a product or service quickly and easily from the convenience of their smartphone or tablet. While price, product availability, and quality are likely to remain key factors, customer service is becoming increasingly important to attracting and retaining valuable customers for many manufacturers and distributors.
Response time is becoming increasingly important to businesses whether they are engaging new prospects or working with existing customers. Lagging websites, long hold-times on customer service phone lines, and other delays can be frustrating enough for a customer to turn to your competitors. Improve your customer service activities with the support of a CRM solution like Microsoft Dynamics® CRM.
Microsoft Dynamics CRM is more than just a sales and marketing tool, it provides insight that you can use to strengthen customer relationships. This integrated solution makes it easier for your people to enter and, more importantly, access customer-centric data. In just a few clicks, your people can access all the information that they need about a customer to respond quickly to inquiries. Sales and customer service teams can access current or historical data and answer questions about what customers have ordered and when delivery can be expected. You and your team can manage every detail pertaining to a customer account and service levels, as well as develop insight as to what your customers want.
Combining data from sales, marketing, and customer service areas provides a wealth of insight that can increase your competitive advantage. Using the business intelligence features built into Microsoft Dynamics CRM, you can identify trends in product popularity or replenishment orders. Armed with this data, you can be prepared to meet customer needs and reduce the chance for back-orders, stock-outs, or interruptions within your supply chain or manufacturing activities.
Microsoft Dynamics CRM can provide a 360 degree view of your customer which you can use to respond quickly to their needs and nurture long-term relationships. Contact Premier Computing, Inc. for more information about using Microsoft Dynamics CRM to deliver superior customer service and keep customers coming back.
By Premier Computing, Inc., a Gold Certified Microsoft Dynamics ERP and CRM Partner out of Utah